5%
in market
95%
out of market
$340k
in pipeline

META Ads that build your B2B pipeline

Don’t rely on META’s native targeting. We can reach your target ICP accounts and convert them to demos

Pipeline > MQLs
Sustainable growth
Real
results

Trusted by leading companies to drive
growth and efficiency

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Why META Ads

There are audience groups that barely use LinkedIn, even in B2B. So we have to reach them where they are. When your ICP is not on LinkedIn, they surely spend time on META – it’s just a fact. 



 

While often seen as a B2C channel, Facebook and Instagram can drive high-quality demos with the right approach – and we have proof with our own clients.



 

We partner with 3rd party tools that can precisely identify your ICP accounts on META. This allows us to avoid irrelevant traffic and audience targeting guesswork.

Common
pitfalls

(what we fix)

Common
pitfalls

(what we fix)

“META doesn’t work for B2B”  while relying on META’s native targeting only

Poor campaign management that pushes algorithm into infinite learning mode

Funnel-based campaign setups that are outdated on the platform and simply don’t work

“META doesn’t work for B2B”  while relying on META’s native targeting only

Poor campaign management that pushes algorithm into infinite learning mode

Funnel-based campaign setups that are outdated on the platform and simply don’t work

Our methodology

We take a tailored, data-driven approach to help you reach your goals.

01

ABM & ICP definition

02

Content & creative

03

Campaign setup

04

Continuous optimisation

05

Smart bidding
& human oversight

META Ads Setup

We don’t create funnels, it is more important for everyone to see the content, regardless of the “funnel stage”.

Objectives
content
Conversion
fun relaxed content (memes)
Pain point / Problem solution
Through leadership
Product ads
Case studies
Testimonials
DEMO
campaign
audience
campaign 1
retargeting audience
lookalike audience
sayprimer audience
native targeting
campaign 2 (duplicate)
retargeting audience
lookalike audience
sayprimer audience
native targeting

Happy clients, real results

Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.
Steffen Hedebrandt
Co-Founder & CMO at Dreamdata
Steffen Hedebrandt
The skill and insight you brought to the table definitely helped level up our strategy
Amy Jo Robertson
Senior VP of Marketing at Thirdhome
Amy Jo Robertson
DERU Digital has been the perfect Paid Media partner for us. They look at your entire offering and funnel, and are just as invested in the results as we are. Talented team, and highly recommend!
Alex Mospanyuk
Head of Marketing at Luminous
Alex Mospanyuk
DERU Digital teamed up with us to help build our Paid track, with a specific focus on demand and lead gen on Linkedin. DERU Digital is very pragmatic, hands-on and adaptable, which has been extremely valuable in the phase we are in, still testing, learning and adjusting along the way.
Maria Eriksen-Jensen
CMO at Bemakers
Maria Eriksen-Jensen
DERU Digital has been a proactive and reliable partner. Their focus on experimentation and collaboration improved our LinkedIn and Google Ads campaigns. If you're looking for a collaborative partner for your paid ads efforts, I recommend them!
Dávid Breitenbach
CCO at PatentRenewal
Dávid Breitenbach
Within the first year of DERU Digital joining the team, our Google Ads account grew from 2,000 sign ups per month to 19,000 sign ups per month.
Caroline Scruggs
Director of Growth at Bark
Caroline Scruggs
I approached DERU for LinkedIn advertising support to help scale our paid marketing at Qatalog. I needed an agile agency with B2B expertise to execute campaigns and refine our strategy. They are highly knowledgeable and dependable, offering honest advice on content, budgets, and overall approach. I highly recommend DERU for any B2B business looking to establish or scale paid advertising without in-house PPC resources.
Liliya Rudakova
Technical Marketing Lead at Qatalog
Liliya Rudakova
DERU Digital were able to quickly provide value by creating the most optimized paid search and paid social strategies. In just a couple of months they were able to cut our CPL 2-3x for our B2C brand
Sai Vasam
Manager at LaundroLab & 2ULaundry
Sai Vasam
DERU Digital has been the perfect Paid Media partner for us. They look at your entire offering and funnel, and are just as invested in the results as we are. Talented team, and highly recommend!
Alex Mospanyuk
Head of Marketing at Luminous
Alex Mospanyuk
DERU Digital teamed up with us to help build our Paid track, with a specific focus on demand and lead gen on Linkedin. DERU Digital is very pragmatic, hands-on and adaptable, which has been extremely valuable in the phase we are in, still testing, learning and adjusting along the way.
Maria Eriksen-Jensen
CMO at Bemakers
Maria Eriksen-Jensen
Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.
Steffen Hedebrandt
Co-Founder & CMO at Dreamdata
Steffen Hedebrandt
The skill and insight you brought to the table definitely helped level up our strategy
Amy Jo Robertson
Senior VP of Marketing at Thirdhome
Amy Jo Robertson
I approached DERU for LinkedIn advertising support to help scale our paid marketing at Qatalog. I needed an agile agency with B2B expertise to execute campaigns and refine our strategy. They are highly knowledgeable and dependable, offering honest advice on content, budgets, and overall approach. I highly recommend DERU for any B2B business looking to establish or scale paid advertising without in-house PPC resources.
Liliya Rudakova
Technical Marketing Lead at Qatalog
Liliya Rudakova
DERU Digital were able to quickly provide value by creating the most optimized paid search and paid social strategies. In just a couple of months they were able to cut our CPL 2-3x for our B2C brand
Sai Vasam
Manager at LaundroLab & 2ULaundry
Sai Vasam

Frequently asked questions

Everything you need to know about working with DERU DIGITAL.

1. How do you work with clients?

We believe in close partnerships. You get direct access to our team through Slack, bi-weekly meetings, and real-time updates. No gatekeepers, just straight talk about what’s working and what’s next.

We take about three weeks to get everything set up right. This includes diving into your data, understanding your business goals, and building your custom strategy. We don’t rush this part – it’s the foundation of everything we do.

We connect your CRM data with ad platform metrics to show the full picture – from first click to closed deal. You’ll see exactly how paid media impacts your pipeline and revenue through custom dashboards and regular reports.

While every business is different, most clients see initial improvements within the first month. But we recommend a 6-month commitment to see significant pipeline impact and establish predictable growth patterns.

We offer three flexible packages, designed to scale with your needs. No hourly fees or hidden costs – just clear, value-based pricing aligned with your growth.

We manage campaigns across all major B2B platforms including LinkedIn, Google Ads, Meta, and more. But we’ll focus on the channels that make sense for your audience and goals.

We work best with B2B brands who:

  • Have a monthly ad spend of €10k+
  • Want to focus on pipeline, not just leads
  • Value strategic partnership over pure execution
  • Are ready to scale their paid media impact
READY TO TAKE ACTION?

Get the paid media performance you've been missing

When you partner with DERU, you'll get:

Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.

Steffen Hedebrandt

 Co-Founder & CMO at Dreamdata