5%
in market
95%
out of market
$340k
in pipeline

LinkedIn Ads that reach exactly your ICP

Deliver high‑quality leads and pipeline using hyper‑targeted campaigns on the world’s largest professional network.

Pipeline > MQLs
Sustainable growth
Real
results

Trusted by leading companies to drive
growth and efficiency

inback

Why LinkedIn

LinkedIn is the go to platform for reaching B2B companies. Its demographic targeting allows marketers to focus on specific companies, industries, job functions, job titles and seniority levels, ensuring your message gets in front of the right people. 



 

Despite being the most expensive platform based on CPMs, the quality of reach is unmatched. If we calculate CPMs based on ICP audience reached, we most likely would have much higher CPMs on other platforms. 



 

LinkedIn has the most potential for B2B companies, but a lot of campaigns underperform due to poor strategy or weak content. With the right approach, Linkedin becomes a long-term growth engine. 


Common
pitfalls

(what we fix)

Common
pitfalls

(what we fix)

Many companies reach only 60% of their target ICP list due to uncontrolled distribution. We know how to fix this

Running only direct-response ads and evaluating LinkedIn based on last-touch attribution only

Wasting money on LinkedIn’s default targeting settings

Many companies reach only 60% of their target ICP list due to uncontrolled distribution. We know how to fix this

Running only direct-response ads and evaluating LinkedIn based on last-touch attribution only

Wasting money on LinkedIn’s default targeting settings

Our methodology

We take a tailored, data-driven approach to help you reach your goals.

01

ABM & ICP definition

02

Content & creative

03

Campaign setup

04

Continuous optimisation

05

Reporting &
pipeline tracking

LinkedIn Ads Setup

We don’t create funnels, it is more important for everyone to see the content, regardless of the “funnel stage”.

PROBLEMAWARENESS PRODUCTAWARENESS CONVERSION EVERYONE GETS EVERYTHING 45% 40% 15% BUDGET OBJECTIVES CONTENT FUN RELAXED CONTENT (MEMES) PAIN POINT / PROBLEM SOLUTION THROUGH LEADERSHIP PRODUCT ADS CASE STUDIES TESTIMONIALS DEMO
EVERYONE GETS EVERYTHING CONTENT BUDGET OBJECTIVES 15% CONVERSION DEMO CONTENT BUDGET OBJECTIVES 40% PRODUCTAWARENESS PRODUCT ADS CASE STUDIES TESTIMONIALS CONTENT BUDGET OBJECTIVES 45% PROBLEMAWARENESS FUN RELAXED CONTENT (MEMES) PAIN POINT / PROBLEM SOLUTION THROUGH LEADERSHIP

Frequently asked questions

Everything you need to know about working with DERU DIGITAL.

1. How do you work with clients?

We believe in close partnerships. You get direct access to our team through Slack, bi-weekly meetings, and real-time updates. No gatekeepers, just straight talk about what’s working and what’s next.

We take about three weeks to get everything set up right. This includes diving into your data, understanding your business goals, and building your custom strategy. We don’t rush this part – it’s the foundation of everything we do.

We connect your CRM data with ad platform metrics to show the full picture – from first click to closed deal. You’ll see exactly how paid media impacts your pipeline and revenue through custom dashboards and regular reports.

While every business is different, most clients see initial improvements within the first month. But we recommend a 6-month commitment to see significant pipeline impact and establish predictable growth patterns.

We offer three flexible packages, designed to scale with your needs. No hourly fees or hidden costs – just clear, value-based pricing aligned with your growth.

We manage campaigns across all major B2B platforms including LinkedIn, Google Ads, Meta, and more. But we’ll focus on the channels that make sense for your audience and goals.

We work best with B2B brands who:

  • Have a monthly ad spend of €10k+
  • Want to focus on pipeline, not just leads
  • Value strategic partnership over pure execution
  • Are ready to scale their paid media impact
READY TO TAKE ACTION?

Get the paid media performance you've been missing

When you partner with DERU, you'll get:

Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.

Steffen Hedebrandt

 Co-Founder & CMO at Dreamdata